Focused ache reduction or focused advertising and marketing? The reality hurts

A go to to the pharmacy for ache reduction might be difficult. As customers, we’re confronted with a bewildering selection of ache reduction choices. However why?

Inside the Nurofen vary we’ve got Nurofen for again ache, Nurofen for rigidity complications, Nurofen for migraines, Nurofen for interval ache, Zavance. Inside the Panadol vary we’ve got Panadol again and neck, Panadol speedy, Panadol Osteo. After which we face the selection of gel caps, caplets, tablets, soluble tablets …


So is there actually a distinction in these kind of merchandise or is it only a advertising and marketing ploy that leaves our houses resembling a pharmacy?

The quick reply is … the latter! Whereas there are some small variations between merchandise largely that is advertising and marketing. Typically talking, all of those merchandise include the identical quantity of energetic ingredient – a substance that’s biologically energetic – and can present roughly the identical degree of pain-relief as the following field of Panadol or Nurofen.

Nurofen for rigidity headache, interval ache and again ache all include precisely the identical remedy on the identical dose (342mg of ibuprofen lysine which is equal to 200mg commonplace ibuprofen).

Goal apply

Put merely, Panadol and Nurofen (and different equal manufacturers) are unable to “goal” particular areas or kinds of ache. These drugs work by blocking enzymes (in every single place within the physique, not simply the realm the is presently painful) which assist to make chemical substances referred to as prostaglandins..

Much less prostaglandin means much less ache and irritation. It isn’t recognized precisely how paracetamol works however it doesn’t cut back irritation. Paracetamol is used to deal with ache.

The kind of painkiller you want relies upon upon the kind of ache you have got. Paracetamol is often appropriate in case your ache will not be too critical and also you would not have irritation whereas drugs akin to Nurofen are typically advisable for individuals who have ache and irritation, as could be the case with again ache.

Thus in the event you take the Nurofen particularly for interval ache it should work in precisely the identical approach and produce the identical quantity of ache reduction for a rigidity headache.


The principle distinction between the merchandise is in relation to how shortly our our bodies take up the remedy (how shortly it’s going to work) or for the way lengthy they work (if the product is sustained or fast launch).

There are a large number of methods drug firms use to extend the speed drugs are dissolved within the abdomen and thus absorbed into the blood stream.

Examples embody utilizing water-soluble salts akin to ibuprofen lysine versus ibuprofen acid (commonplace ibuprofen), or having it already in a liquid kind – gel capsule versus strong pill.

Or they even would possibly add additional components, akin to Panadol’s Optizorb® – a patented expertise that “permits the pill to start out disintegrating in as little as 5 minutes”.

Know your ache

The selection of whether or not to take paracetamol or ibuprofen needs to be extremely depending on the ache you might be affected by (ibuprofen has extra anti-inflammatory properties than pain-relieving, whereas paracetamol relieves ache slightly than irritation) and what different tablets you take or medical situations you have got.

So, as an alternative of stocking up your rest room cabinets with each sort of ache reduction below the solar it is very important verify which remedy is most applicable for you. Your pharmacist may help with this.

Though producers of paracetamol or ibuprofen at all times stress how secure these drugs are, it’s very important you comply with the instructions written on the packet intently.


To begin, solely take the advisable most variety of tablets every day. That is not more than 4 grams of paracetamol or 1.2 grams of ibuprofen (two tablets thrice a day).

Many chilly and flu preparations additionally include ache relievers so it is necessary you retain observe of the full quantity of paracetamol or ibuprofen you take all through the day.

Exceeding the utmost dose of paracetamol can result in liver toxicity; whereas exceeding the ibuprofen each day dose may cause extreme irritation to the intestine lining.

As well as, there are just a few well being situations wherein ibuprofen needs to be taken with warning. Like aspirin, ibuprofen can set off an bronchial asthma assault in some asthmatics.

Individuals with hypertension or historical past of gastric ulcer/extreme heartburn ought to keep away from taking ibuprofen as a result of this remedy could worsen each situations.

Ibuprofen also can enhance the blood-thinning motion of aspirin, warfarin and different anticoagulants.

As at all times, be sure you verify along with your pharmacist in the event you’re in any approach unsure about dosage, and even whether or not try to be taking a given drug.

And simply keep in mind, whatever the advertising and marketing, these medicine can’t “goal” a selected sort of ache.

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