SEO Strategy: Keyword Research, Audit & Link Building

Link building research are one of the most important aspects of SEO. They help you strategically place your content on the page and in turn, help boost your rankings. This is because Google uses keywords to find content relevant to their users, who are looking for a specific piece of information or service. The more times you can use these keywords in your site’s content, the higher chance you’ll have at ranking highly on search engine results pages (SERPs).

Why Are These Important?

Keyword research is the foundation of search engine optimization. It’s what helps you find keywords that are relevant to your business, competitive and not competitive.

To summarize:

  • Keywords are words or phrases people use when they search online (for example, “blue widgets”).
  • Your goal is to rank high in Google’s organic results for those terms (that means without someone having to pay for it).

Keyword Research

Keyword research is the foundation of any SEO strategy. It’s what you use to find new opportunities and gaps in your content, as well as identify the most profitable keywords.

There are several ways that you can get started with keyword research:

  • Use Google Keyword Planner or another tool like it
  • Use tools like Ahrefs or Moz to analyze competitor sites for their most popular keywords

Once you’ve done this, the next step is to decide how much time and money (if any) you want to spend on each keyword before moving forward with them. Your decision will depend on several factors including budget constraints, competition level and potential profit margin per sale generated by each keyword

Keyword Audit

The keyword research process is an essential part of your SEO strategy. It’s important to know what keywords people are searching for, so you can create content that ranks well in search engines and gets traffic from them.

In this section, we’ll walk through the steps of performing a keyword audit using different tools: Google Webmaster Tools, Google Analytics and AdWords Keyword Planner.

Link Building

Link building is a process of getting other websites to link to your website. It’s the most important part of SEO and can be done by building backlinks and by guest posting.

The first step in creating an effective link building strategy is keyword research, which we covered earlier in this guide. Once you know what keywords people are searching for when they come across your website, it’s time to get started on actually link building those.

Keywords are extremely important for SEO

Keywords are extremely important for SEO. Without them, you can’t rank on Google. A keyword audit is one of the first things you should do when starting a new website or blog. It helps you understand what people are searching for in your niche and whether or not they’re finding your site when they look for those terms.

Now that you know what keywords people are using to find information about your topic (and where they are), then it’s time to optimize your site so that search engines can easily understand it based on the content on each page–and link building will go a long way. It’s also easier to use our services.

SEO is a complicated process, but it’s also one that you can get the hang of over time. The first step is always keyword research–finding out what people are searching for and how they use those terms in their search queries. After that comes an audit of your site to see what kind of content it contains, how many links are pointing toward it from other sites on the internet (and why), as well as how much traffic each page receives from people who clicked on those keywords when searching Google or another search engine provider like Bing or Yahoo!